what is special about business english?

- the business English learner
- business English teaching context
- the business English teacher
- language in context
- teaching business communication


the business English learner

every day millions of people all over the world use in English in their business activities. Business is about buying and selling or more broadly exchanging and exploiting resources and capabilities . it uses the language of commerce of finance of industry of providing goods services . it is about people coming together to accomplish things they could not do as individuals it is about design and innovation , tradition and values about the exciting and the mundane . it is about cooperation, negotiation and conflict
it is about persuading and understanding , power and control ,


what do people want when they decide to study business English?for some it necessary part of their jop for others it is an investment which brings status and possibly financial reward . some people have very specific needs and some people just want their English to get better

According to experience

Pre-experienced learner have little or no experience of the business world typically they are learning business English because they intend to follow business career they may be university students for example or even secondary school student because of their lack of experience they will often need the teacher to provide a window on the business world job experienced learners know a lot about their own jops and often have very price notions about whay they need business English


According to national culturee

Different national culture have difrent traditions and values regarding training and education . some times learners need to be split in to Differentgroups in order to cope with thise

According to need

Some learners have have very specificneeds which they want yhr theacher to help with for example thay may be about to join an international project team or need help answering a compny a telephon hotlin or want to describe their componys products to anew cutomer